Someone is missing from the MT...
- Nico Verspaget
- Jun 17
- 2 min read
We have a CEO, CFO, CRO, COO, CMO...
but where is the Chief Groove Officer?
Because let's face it:
- Who ensures alignment in your organisation?
- Who keeps teams in sync?
- Who monitors the flow?
The answer is often: no one.
And that's a missed opportunity.
What if rhythm is the key?
Research at, among others, the BaYaka in Congo* shows that people naturally (!) cooperate in rhythm. It is deep in our DNA.
Rhythm stimulates trust, synchronisation and connection. Exactly what you need in teams and organisations.
And it doesn't stop at theory.
Companies that consciously work with rhythm, routines and team moments perform demonstrably better:
✅ 20% higher productivity in teams that work with rhythm and routine
✅ 10% more turnover and 36% higher margin in organisations with strong engagement
✅ 20% less burnout and 35% less turnover due to predictability and moments of focus
That's why we propose a new role: Chief Groove Officer (CGO)
Someone who creates flow, connection and job satisfaction.
Not with spreadsheets, but with a fresh perspective on rigidity, disconnection and resignation.
In AI terms: your own rhythm agent.
And no, you don't have to be a musician to get started with this.
But you do have to dare to build rhythm in your organisation.
Tip: which activities in your organisation always happen ad hoc, have to be done “now” and affect several teams? Plan them deliberately in a fixed rhythm. Chances are the result will improve. Simply because people prepare better, are more involved and have reserved time for follow-up.
* “Music production and its role in coalition signaling during foraging contexts in a hunter-gatherer society” – Frontiers in Psychology, 2023

Comments