Rhythm? Do it for your customer.

Satisfied customers. That’s what it all comes down to. Without satisfied customers, there’s no sustainable growth.

Especially in a time when customers have endless choices and high expectations, predictability is what makes the difference. It’s not always about being faster or cheaper, but about being clearer, more consistent, and more reliable.

Customer-facing teams with a steady rhythm (regular check-ins, planning sessions, and moments of reflection) work more calmly, more effectively, and more customer-focused*:

✅ Less chaos, more clarity

✅ Clear internal communication

✅ Faster, better-supported decisions

✅ More space for genuine customer attention

Pro tip: Make sure customer complaints are discussed at fixed times with the right people at the table, people with the knowledge and authority to act. You’ll solve issues faster and better. Customers don’t always expect speed, but they do value a solution that’s right the first time. Sometimes, you even hope for a complaint just to show them your after-sales service is as good as your product. 😉

Rhythm is not a goal in itself.

But when it’s well-designed, your customer will notice first.

Research and experience show that teams operating on a regular rhythm, like recurring meetings and reflection moments, are more responsive, more customer-focused, and deliver higher satisfaction.

Sources:

– McKinsey & Company (2020). The impact of agile operating models on customer experience

– Harvard Business Review (2019). The Secret to Leading Organizational Change is Empathy

– VersionOne (2023). State of Agile Report